Posted on: April 18, 2022 Posted by: AKDSEO Comments: 0

My Social Media Google Alerts have been bringing me some interesting articles that really seem to want to dig into the true role of a Social Media Director. It’s a valid question, although admittedly a relatively new one in the marketing scene. So, what exactly is a day in the life of a Social Media Director like? I’m going to do my best to break it down, but in one word, it’s informative.

Reputation Management

I spend many fragments of my day keeping an eye on the way my clients are talked about on the internet. I keep an eye on customer feedback, customer questions, and customer experiences (positive and negative alike), and do my best to respond within 24 hours – most times falling closer toward a 6 or 8 hour window at the latest. Everything is hooked up to my phone so I can respond immediately on the go or deal with sudden troll issues or other internet dramas that may pop up. I don’t necessarily set time “aside” for this part of my job, because it comprises more observation than action in most cases. So, this is kind of the large pot simmering on the backburner – checked often, stirred when needed, and sampled to make sure things are in good taste.

Hey, Client! Tell Me Stuff!

I contact my clients on a reasonably regular basis. Depending on how active their social campaign is, I relay news from the social end, pass on customer inquiries, share leads, and get the other side of the story when customers are unhappy. When I set up a fresh account for a client, I like to chat with the client and get to know a little bit about the business, the goals of the business and the mission or purpose of the brand. I love meeting my clients in person so I can really get a feel for their voice – are they elegant, funny, relaxed, serious or maybe totally uncertain about how social media even works? Clients trust me to put my own personality aside and speak on their accounts with a voice that represents the whole feel of the company and team. Knowing these voices is one of the most important parts of my job. I have a unique voice for each customer, and a unique set of personas I am focused on marketing to. When my clients give me their goals, I sit down and assess their demographics, sales goals and other data so I start strong and work hard to maintain this strength in the campaign.

News! Viral Content! Everything Happening All At Once!

This is the part where I tell you the secret to getting all the information in the world filtered into one space – except that I don’t have a secret, and what really helps me is a deeply ingrained speed reading ethic, an understanding of basic article structure to help sift through the “gist” of articles, and a strange ability to spot every single typo I come across so I deliver quality content. In other words, your typical Social Media Director is probably an internet nerd, born and raised in the Nintendo generation. There are dabblers, and there are those of us who literally geeked out over the web as it was being born, setting up our Geocities websites using old fashioned HTML and connecting on forums and IRC. We’ve been social since social existed online, and understand the cultures of each social medium. I scour, listen to my friends to get the latest viral content in case I’m looking for specific topics, and most importantly, I know each and every target demographic of my clients. This helps me recognize which viral content or news article fits best for which client. It’s like being a meme matchmaker.

Content. So Much Content.

So I share a lot of content from great sources, but I also have to generate my own unique content to share that is from my clients’ online “voices” as well. I change this up on the regular because I’m into keeping my view fresh and trying to find new ways to look at my approach so I don’t get content burnout. Folks, content burnout is real, and happens to even the best writers who let their content get stale with the same routines day in and day out. Each week, I try a new content approach. I pick certain clients to focus on for certain days, or give everyone an effort all in one sitting. Sometimes I just like to browse networks of clients and interact as part of their content production to create a more authentic voice and networking approach. It’s great to just listen to others who are business owners in the same community – you learn so much from your fellow business owners just by interacting. If your Social Media Director lacks this as a part of their role, I recommend finding one who does network this way – it’s real, insightful, and a great way to create strong connections with fellow local businesses in the area. For enterprise businesses, it’s a great way to actually let people know someone is listening and considering their view. My key piece of advice for generating content? Think about creating content that you would genuinely enjoy reading or interacting with. If it’s not something you or your friends would enjoy, why would you make others read it? Social is for creating more friendships, not alienating people with boring content!

Make Fun Stuff

I work at a fun tech startup that has a relatively small staff and relies on me to handle all things social so our design team and developers can work on projects quickly. Fortunately, I’m a big fan of design and the entire Adobe Creative Suite and actually went to a private arts college to earn my BFA. This comes in handy for those times when Facebook decides to give me 851×315 pixels of space to customize for branding, or custom tabs to add more content and features to. So this is the “visioneering” part of my job. I get new ideas regularly for ways I can make my clients’ social media campaigns fun while keeping social affordable while new clients develop an online voice and presence for their brands. I sample tons of new social products, try new approaches to branding, and make sure I’m one step ahead of the official social layout shifts so my clients are contemporary. This is one of my favorite parts of the Social Media Director’s job – we are literally helping to shape the future of social by innovating social as we use it. Our feedback impacts production, layout, new networks, everything. I love building new memes, creating humorous custom posts for my clients, and entertaining my coworkers with fun social content for our own social media accounts. If you’re a Social Media manager of any capacity, I recommend taking some time to get to know the foundations of graphic design so you have the skills to get your ideas moving. Many of my own ideas are concepts I wanted a designer or developer’s guidance on, but simply had to carry on using my own research and a lot of patience because it wasn’t a high priority item.

Social Media Directors Do So So So Much More Than Chat.

Yes, we’re constantly looking at our emails, our phones and maybe thinking of new ideas while we’re having a conversation in the real world. But the right Social Media Director is dedicated, innovative and always thinking about customer service and improving the customer experience both virtually and personally. In fact, most experienced Social Media personalities will tell you we really do believe virtual and personal should go hand in hand for the most optimal social media encounters.